PASS THE ROCK: SEASON 2

While NBA fans are constantly fed highlights of their favorite players on the court, off the court / behind the scenes storytelling ranks as the type of new content they want most.

So to build hype for and promote Season 2 of Pass The Rock, from our messaging to the visuals and content chosen for our key art and trailer, our goal was to highlight how this show goes beyond just the court and takes fans into the lives of the next generation of the league - like only the NBA can.

ROLES: Creative Brief, Positioning & Messaging Strategy, Creative Development, Channel Strategy