ABOUT:

After reluctantly coming to the realization that a pro soccer career was out of reach I leaned into my passion for understanding consumer behaviors and entered the world of marketing.

Since then I’ve helped established and emerging brands across categories such as sports, tech, entertainment, finance, and spirits grow as a creative strategist and product marketing director, most recently at the NBA. With my unique combination of brand and product marketing I bring an expertise in brand planning, research and analysis, and brief writing to develop product marketing campaigns with elevated and concise storytelling that drive results by helping make products more relevant in people's lives.

CONTACT:

adamRpurdy@gmail.com

SKILLS & PROFICIENCIES:

• Brand Positioning, Mission, Values, Personality

• Creative Briefs

• Product Marketing

• Content Marketing

• Creative Strategy

• Go-To-Market/Product Launches

• Comms & Messaging Strategy

• Brand Architecture

• Cultural Insights

• Quant & Qual Research

• Team Building