ABOUT:

After reluctantly coming to the realization that a pro soccer career was out of reach I leaned into my passion for understanding consumer behaviors and entered the world of marketing. Since then, over the last 11+ years I’ve helped brands grow as a strategic lead across creative, digital and experiential agencies as well as a marketing director on the brand side, most recently at the NBA.

I’m a brand builder, marketer and creative strategist who enjoys finding human tensions and helping brands solve them with products, content and actions that make them more relevant in people's lives.

My experience spans across tech, sports, gaming, alcohol, fashion, lifestyle, finance and CPG to name a few.

CONTACT:

adamRpurdy@gmail.com

SKILLS & PROFICIENCIES:

• Brand Positioning, Mission, Values, Personality

• Creative Briefs

• Creative Strategy

• Go-To-Market/Product Launches

• Comms & Messaging Strategy

• Content & Product Marketing

• Channel Planning

• Brand Architecture

• Cultural Insights

• Quant & Qual Research

• Team Building