THE BETTER WAY TO NBA
Fans today have no shortage of options for NBA scores, stats, highlights, and content, but staying current with the league requires juggling between a variety of apps and platforms.

With the NBA App all these things are in one easy to access place.

So this season our campaign shows fans (with some humor) that while they may be used to the hard way, there’s an easier way to follow the NBA. Positioning the NBA App as the better way to keep up with the league they love.

ROLES: Creative Brief, NBA App Positioning and Messaging Strategy, Channel Strategy, Go To Market