EVERYONE’S NBA APP

In 2023 NBA fans were introduced to the next gen NBA App. So in year 2, our goal for the start of the 2023/24 NBA season was to evolve our marketing from introducing our product to making it a habit for all basketball fans.

To do so, we created Everyone’s App - demonstrating how the NBA App is the ultimate basketball companion to navigate the season. Whether you’re looking for a constant stream of stats, highlights and game coverage, new original series that take you behind the scenes of the games biggest moments or even content of your favorite players best fits, the NBA App is your one-stop-shop for unparalleled access to our never-been-greater league.

ROLES: RFP development, Creative Brief, App Positioning and Messaging Strategy, Channel Strategy