WORLD CUP ON SNAPCHAT

Goal is more than a word, it’s a feeling and needs no translation. So for the World Cup we used the universality of “gooooaaaaallllll” to create a campaign that drove our global community to explore more of Snapchat and engage with our various FIFA World Cup features and experiences - National Team Lenses, World Cup Bitmoji Kits, exploring fan celebrations on the Snap Map and joining World Cup challenges on Spotlight.