TEAM MILK NFL

got milk? had used a deal with the NFL to educate kids and teens on the health benefits of milk for the past few seasons, but milk building strong bones wasn’t new news to our youth audience - resulting in a loss of interest.

What they didn’t know was that milk was fueling some of the best players in the NFL today. So as a continuation of our “You’re Gonna Need Milk For That” campaign focused on driving reconsideration of milk as a performance drink, we found four NFL superstars who not only drank milk to power what they do on the football field, but also embodied the same playful and daring personality as our younger audience.

From there we created a variety of content that highlighted the extraordinary power and athleticism that milk helped fuel in each of our athletes, paired with the fun that made them authentic milk ambassadors.

ROLES: NFL athlete selection, Creative Briefing, Campaign strategy